021: Jillian Johnsrud - Living with Intention: A Road Map to Financial Independence
Jillian Johnsrud is a speaker and coach within the FIRE (Financial Independence, Retire Early)community. She is also the author of Fire the Haters and achieved financial independence by the age of thirty-two. Jillian helps others chase down a life of intention and adventure on the way to Financial Independence.
Today, Jonathan and Jillian engage in a rich discussion on the power of being intentional, the difference between looking wealthy and actually building wealth, and the importance of maintaining a healthy relationship with work
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Key Takeaways
01:14 ā Jonathan introduces todayās guest, Jillian Johnsrud, who shares early lessons she learned about money
04:40 ā Jillian reflects on marrying early and living off a modest annual salary
06:04 ā Looking wealthy vs. actually building wealth
10:44 ā Financial Independence, Retire Early (FIRE)
14:32 ā The flexibility that comes from maintaining a low cost of life and maintaining work-life balance
18:15 ā The inspiration to write Fire the Haters
20:45 ā Finding an incredibly supportive online community and the three distinct sections of Jillianās book
28:57 ā Jillian provides one practice to implement and one to avoid
33:50 ā The last thing Jillian changed her mind about and one thing that she would like people to know about her
38:46 ā Jonathan thanks Jillian for joining the show and letās listeners know where to connect with her
Tweetable Quotes
āI also had this realization that money gives you options; it gives you choices. And in that moment, I desperately wanted more choices and more options than I thought we had.ā(03:25)
āWe were not on high earning career trajectories. So, I could look rich or I could be rich. But there wasnāt going to be enough money to do both. It was one or the other. So, we opted to actually build wealth instead of just looking wealthy.ā(06:47)
āI define a mini-retirement as any time you step away from your 9-5 for a month or longer to focus on something that really matters to you.ā(12:07)
āI always internalized this narrative that creative or entrepreneurial work is for other people, for maybe more privileged people, for maybe richer people, for people who donāt need a pay check on Friday...And so I never really pursued it.ā(18:47)
āYou donāt go through it once and then itās done. Itās like concentric circles. Every time you grow outside of your comfort zone, thereās a little bit of discomfort there until it becomes familiar and then you grow some more.ā(22:32)
āIt doesnāt have to be time consuming, but give it an hour a quarter to sit down and to think through, āWhere do I really want to go? What really matters to me? Whatās really important tome? What are my core values?ā Because it becomes like a filter that we can then easily and quickly make other choices with.ā(30:14)
āSometimes work is a little like mint. Itās a little bit invasive and it kind of self cedes. And, if you leave it unchecked, it will spread to the entire box. And the only way you can grow mint outside of a container is to aggressively trim that back constantly; you have to police it. And for me, work is the same way.ā(37:34)
Guest Resources
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Transcript
Jonathan DeYoe: Welcome back. On this episode of the Mindful Money Podcast, Iām chatting with Jillian Johnsrud . I expect the episode today to be part inspiration and part education. Jillian is a speaker and a coach within the fire community. Sheās the author of Fire the Haters, finding the courage to create online in a, uh, critical world. She has a large family, and they were financially independent by the time she was 32. Thatās where the inspiration comes from. Jillian, welcome to the Mindful Money podcast.
Jillian Johnsrud: Thanks so much for having me.
Jonathan DeYoe: So, Jillian, where do you call home?
Jillian Johnsrud: Montana. Yeah, I was born here. We traveled around, lived in DC and overseas for a number of years, but been back in Montana for the last decade.
Jonathan DeYoe: Itās a big state. Where in Montana?
Jillian Johnsrud: Just outside of Glacier National park.
Jonathan DeYoe: Okay. I went to school at Montana State in Bozeman, so I spent four years hiking in the crazies and backpacking in the crazies and around Bozeman, Montana. Great place.
Jillian Johnsrud: Yeah. Awesome.
Jonathan DeYoe: What did you learn about money, finance, entrepreneurship when you were growing up?
Jillian Johnsrud: I grew up in, like, wheat and cattle country. I grew up in the middle of the state, little town called Big Sandy. And, gosh, it is just a hard working community, and I think that effort is a little bit contagious, but I love that community. I think you can pull a lot from your surroundings and pull a lot of good things. In our individual family, we were a little bit on the poor side, right around the poverty line, and my mom was in a relationship that was a little bit unhealthy. And so when I was probably twelve, I just came to her and I was like, listen, we canāt stay here. We canāt do this. This isnāt healthy. It doesnāt feel safe. We have to leave. I donāt care where we go. I donāt care if we live in the crappy little apartment above the grocery store. We have to get out of here. And she is a very practical woman and was just like, I canāt afford to raise three kids on my own. Uh, so I went upstairs and I just cried. I cried hot tears into my pillow. But I also had this realization, like, oh, money gives you options. Oh, it gives you choices. And in that moment, I desperately wanted more choices and more options than I felt we had. And it really set me on this path of, I think I would be defined, uh, in that season of my life as like a super saver. Like, just saving as much money as I could so that I would never be in that spot again.
Jonathan DeYoe: Iām wondering if you said you were twelve. Did you note that lesson when you were twelve or did that lesson hit you later?
Jillian Johnsrud: No, pretty much right then, I had always been. I think my natural personality was a little bit more of a saver. Just having a little bit chaotic of a childhood. Sometimes you find ways to have control and to create your own agency. So I think Iād always internalized that a little bit, but this moment in time really provided that clarity of like, oh, ah, it gives you options. And so I worked all through high school and aggressively saved, saved everything and ended up moving out my junior summer.
Jonathan DeYoe: Yeah. And I want to touch on that because you were in what I read at 19, you were married. Is that right? And then you lived on the first year you were married on $12,000 a year. And this is quite a few years ago, so thereās inflation, but still, thatās a really low number. Can you talk about how that was even possible even back then?
Jillian Johnsrud: Yeah. So, like I had mentioned, I had saved aggressively throughout high school. So when I went to college, I bought a used travel trailer and moved into it. And that was my house. And this was 20 years ago. So this is like, way before tiny homes or van life. Like, it was not cool, nobody was doing, and it was not an attractive trailer. And I tried to paint it. I think I made it worse, but thatās where I lived. And so when my husband and I got married, we moved into student housing for like a month or two. And then I realized we could save, like, $200 a month by just living in the trailer, and so we gave it a go. And so our first year of marriage, we lived in that trailer. And honestly, it was great. I loved it. And itās funny how things kind of circle back. Now we have five kids at home, and weāre going to travel half the year going forward in a travel trailer. So weāre kind of right back at the beginning, except now with five kids and two bunnies and a cat.
Jonathan DeYoe: Wow. Everyone travels with you when you travel?
Jillian Johnsrud: Whole crew. The whole crew, yeah.
Jonathan DeYoe: You have been very intentional. Youāve put savings first, and youāve given up on, I think, and maybe you donāt feel as if or sense that youāve given up, but youāve given up on some of that spending that I think we get sucked into. So how critical was it that you were intentional and you made that commitment early on?
Jillian Johnsrud: Yeah, that was really hard for me. Like I said, growing up kind of on the poor side, I desperately wanted to not look and feel poor. Like, I kind of had some of that kind of trauma and fear and shame embedded in me, and I just didnāt want to look and feel poor anymore. But I also had this realization that we were not on high earning career trajectories, so I could look rich or I could be rich, but there wasnāt going to be enough money to do both, like, one or the other, pick and choose. And so we opted to actually build wealth instead of just looking wealthy.
Jonathan DeYoe: Was there anything along the path that you were like, you know what? Iām going to give myself this thing, the speed bump to the building of wealth for you?
Jillian Johnsrud: No. There were a number of temptations. There were a number of things I almost gave into. I drove a really crappy car all through high school, and I almost bought, like, a convertible sports car. I wanted it so badly there, and I just wanted to not feel broke and poor, and I didnāt. So I got to buy a travel trailer instead. And still, I have to say.
Jonathan DeYoe: So I did read in your bio that you grew up at the poverty line, as you just said. So I grew up a little bit below that poverty line, and, uh, not a competition, but I did not withhold my spending. So I went to college and I spent money. I bought a nicer car when I graduated from college, and I wasnāt able to do that. That trauma about looking poor and feeling poor, and I was unable to overcome that. And so I ended up doing some stupid things, and Iām very impressed when I meet people that avoid that like you have.
iving a hoopdy and Iām like:Jonathan DeYoe: But now you could afford it. And now thereās a little bit of, uh. But you donāt. Right. And thereās habit building there which comes out of years and years and years of making better choices. And we talked a little bit briefly about this. My brother died last year. And when my brother died, we both moved from Midwest, South Dakota to Bay area, California. We moved from a place where my parents drove cars where the way that the doors closed in the back was, there was a rope tying them together because they wouldnāt latch. Thatās the kind of cars we drove. But we both sort of took on some sort of difficult jobs and made money and we did well. And so we spent money. And when he died, I started questioning all these things that these are lessons that youāre now reteaching me in this, uh, which is just so valuable that you can get off with less, you can do less, and youāre traveling. You said six months a year, right? This next year with the whole family.
Jillian Johnsrud: ItāLl be eight months.
Jonathan DeYoe: Thatās wealthy living.
Jillian Johnsrud: Yeah.
Jonathan DeYoe: Wow. How do you do that?
Jillian Johnsrud: Well, we are financially independent, so that helps. And when I do work, I work remotely, which helps. But the trick with traveling with five kids is it takes a lot of practice. And so we started with like two week trips and then six week trips and then eight week trips and then twelve week trips. And we just travel with our kids a lot every year. And you all get better at it. Thereās a learning curve. Learning to homeschool them was such a fiasco. And now itās pretty easy. They figured it out. I figured it out. Itās kind of like having to cook three meals a day. Eventually you just kind of figure it out and itās background noise.
Jonathan DeYoe: Yeah. So fire, finish. Independent, retire early. And you were independent at 32 and you do comment on retiring early. But then I go to your website and I see your consulting and youāve got relationship with different brands. And the book was published last year. Looks to me like youāre still working. So what does retirement mean to you? What is this thing called retirement now?
etirements. So before, in the:Jonathan DeYoe: Iām trying to put this. I think maybe the world is shifting to agree with you, but I think if we went back ten years, pre pandemic, everyone going into the office to go to work, I think itād be a lot harder to pull off mini retirements without losing career trajectory. Right. But thereās so many creative entrepreneurs now, and creative people are, they can stop, do something for a while and then come back to it. Is that really who youāre speaking to? Are you talking to people that go to the office?
Jillian Johnsrud: I think everyone, yeah, nine to five workers. Like you said, I do a lot of coaching and I mostly coach people through transition times. Whether itās a mini retirement, retiring early or career switches or whatever, and everyoneās a little worried. Like, if Iām going to have this gap in my resume for six months or a year, how am I going to explain this? Are they going to think, um, Iām undependable or unreliable or flaky? And nine times out of ten, if you have a good story of what you did, if you did something that was interesting and meaningful and exciting, they just want to hear the story. If youāre like, actually, I took six months and me and my dad, we went, hiked Kilimanjaro, and I learned how to cook in Italy. Theyāre like, thatās amazing. How did you do that? Itās a lot more interesting than just feeling bad about it. If you come into it with kind of that, uh, energy and mindset of, like, Iām really proud what I did, it was a once in a lifetime opportunity. Iām glad I did it and Iām glad to be here. Like, Iām excited for this next stage of my career. Itās almost never a problem.
Jonathan DeYoe: Iām working for the office worker for the nine to fiver if that means you have to plan ahead. But you need to find a moment in your career where thereās like, okay, Iām going to advance here, or you have to find that right moment, because I worry today that people donāt. And this is silly. This is silly because Iām going to say Iām worried that people arenāt working hard enough, and youāre saying, no, we should actually take these breaks. So how does your ability to maintain a low cost to your life enable that freedom of travel? And can you do it without that?
weāll probably rent it for:Jonathan DeYoe: So you publish one book, you write a blog, you maintain a podcast. I know youāre taking a hiatus. How much time do you spend productively in your work relative to on the family at this point?
Jillian Johnsrud: Yeah, this year I committed to doing 8 hours or less a week on kind of business activities. And Iām blowing out of the water. Iām doing like 4 hours a week. It has not been a problem. I thought, oh, itās going to be so hard to contain this and pare it down and no, apparently itās easy peasy for me to step away and not respond to emails. Iāve been doing great. Itās about 4 hours a week. Yeah. And I kind of picked the things I loved the most this year, the things that I really value that kind of light me up and give me energy. This summer weāre landscaping our yard. I went down a permaculture rabbit hole, so Iāve been planting like crazy. So if you looked at my life, you would think, oh, sheās a professional landscaper who a couple of hours a week does this other stuff is kind of what my schedule looks like right now. Iām in the garden like two or 3 hours every day, shoveling cow manure, digging holes, building a patio, building a pergola.
Jonathan DeYoe: So I need you as my coach because I would love to get it down to 16 hours a week would be incredible to me. Iām still working. I work from home, and Iāve owned my own business for many, many years, but I was more in the 60, 80 hours a week kind of guy. So Iām trying again for last year. Iām just trying to pair that back. So Iām impressed. Iām impressed. I got another close friend of mine who was a guest on the podcast who hasnāt been to the office for three years. He works two, 3 hours a week, and he runs a retail game store in northern California and does really, really well. Lives in, you know, travels three to six months out of the year, just like youāre talking about. So. I know, itās just, I havenāt figured it out. So what was your inspiration to writing the book?
Jillian Johnsrud: I love talking to other creators. I love talking to other know. Growing up, I probably always had this inkling and this desire to be a writer. I was probably like the majority of Americans who kind of had always dreamed about writing a book. But because of my upbringing, the pragmatism of where I grew up, South Dakota is probably also a very pragmatic, hardworking, kind of like, if youāre not sweating, youāre not really working kind of place. And so Iād always internalize this narrative that creative work or entrepreneurial work is for other people, for maybe more privileged people, for maybe richer people, for people who donāt need a paycheck on Friday, which, um, also was kind of like, foolish people, like, theyāre doing something risky or foolish by kind of going out on the limb. Itās dangerous. And so I never really pursued it. I took jobs where I got paid on Friday, and I could pay the bills. And then after we became financially independent, I was like, huh, so what now? What are we doing next? And I knew I wanted to do something with writing, but for me, I had a hard time, like, going online publishing writing. I thought being a writer would be like me, all by myself in my office, in my cozy chair, writing and being in this online presence, this online world, was, like, chaotic and confusing, and it was outside my skill set. And all the other creatives and entrepreneurs I was getting to know in the similar part of the journey were all struggling with it, too. Itās just not something that we learned growing up, how to live an online life. And so I wrote this book because it was the one I wanted to write first. Itās just like, kind of a fun, easy topic, but itās about how to create work and share it online. Even a lot of my clients are self employed, small businesses, kind of normal businesses. But creating content and putting it online is so important, even if you are a florist shop down the street. But a lot of people struggle with it. Theyāre scared about what? If someone says something mean, and they will. That will happen.
Jonathan DeYoe: So you said something that I want to pull on a little bit, and thatās you were sitting alone in your office, and youāre trying to write, and youāre not sure about it, and then you found this online community that was sort of supportive and going through the same thing. How did you find them, and then how did you integrate that into the process?
Jillian Johnsrud: Yeah, man, community was so instrumental and helpful when I was starting out. Like, I donāt think I would have made it, but I started by finding other people who was doing what I was doing. Other people kind of starting on the path and just connecting with them, either through their blogs or through social media. I started attending conferences and events and meeting kind of these online friends in person. Um, and then you build up a big enough body of work that now, if I go to a conference or an event, a lot of people know me, even if I donāt know them. So you get to meet a lot of new people because they go to your talk, or theyāve read your book, or they listen to your podcast, and you make a whole bunch new friends.
Jonathan DeYoe: So you wrote the book for all the people struggling with the same kind of issues, publishing online and maybe getting flamed for it. How is the book being used by either clients or people that buy it? How do they report using it?
Jillian Johnsrud: Itās mostly people who are in those first three or four years of creating some kind of content online. And I kind of designed it just like a user manual. Itās like a field guide of hereās every challenge youāre going to go through, and hereās a more helpful perspective. Hereās a different way to look at it. And so I would say going through it the first time, people get a lot. But what really warms my heart is people have an issue, they have a conflict online, and they go back to it and say, wait a minute, I think she wrote about this in the beginning of the book. What are we talking about again there? Because you donāt go through it once and then itās done. Itās like concentric circles. Like every time you grow outside of your comfort zone, thereās a little bit of discomfort there until it becomes familiar, and then you grow some more, and thereās a little bit of discomfort there. And so you bump up against these things. Like, impostor syndrome is really common, and people think, well, once you conquer it, then itās gone forever. But then youāll be on a bigger stage, or youāll be in a room full of people you really admire, or youāll have a bigger opportunity and you go, oh, wait, am I supposed to be here? Do, uh, they know Iām just me? And you feel it all over again.
Jonathan DeYoe: Yeah. You split the book into three different sections, and I, uh, wanted to spend some time on the third section, but could you just walk us through the sections really quick so people know?
Jillian Johnsrud: So the first one is about kind of dealing with life online, how to have boundaries online, how to give yourself the gift of being misunderstood online, because a lot of people will intentionally misunderstand you, the kind of bad actors that youāll find online. I kind of created characters of those to kind of realize itās them, not you. This is just who they are. But, yeah. How to set boundaries, how to create rules around your work and your time and your interactions, because the CEO of the Internet will try to create all the rules for you, and you just have to be like, sorry, buddy, thatās not how I play this game. So itās just kind of that whole online life.
Jonathan DeYoe: Yeah. And then in the second part of the book, you talk about more the inside critics. And the person that I went to before I read your book was Stephen Pressfield. Are you familiar with his work? Yeah.
Jillian Johnsrud: Yes.
Jonathan DeYoe: He talks about resistance. I havenāt had him on the podcast yet, but he has a blog that he writes about the daily process of just sitting down and doing it. Is that how you got over it as well? Like, have a daily process, or is it more fighting it through? How do you get over the inside critic?
Jillian Johnsrud: I mean, a little bit depends what the criticism is like, what that fear and hesitation is. So I broke that section into a number of really small chapters, each dealing with kind of that different element of fear. Like, one of them is about family and friends, because so many people struggle with this, especially if youāre going to do something a little bit different, a little bit outside of the box, or just different from your family of origin. People might not understand. They might not get what youāre trying to do. They might not have the same vision that you have. And what was really helpful for me was just being like, thatās okay. Not everybody has to be a huge fan for every part of your life. I kind of just let them off the hook, and Iām like, we have other things in common. We have other things we can talk about. And I can have my creative friends and my online friends and my business friends that we can talk about that kind of stuff with and that get what Iām trying to do. It was the same when we started buying real estate and rentals. A lot of people in my family were like, what in the world is she doing? Has she lost her mind? And it was really helpful to meet other real estate people who were like, oh, thatās an amazing deal. Oh, that has great cash flow. Oh, thatāll be a great fixer upper. Instead of my stepdad, I heard him in the background one day. My mom pulled up, like, the zillow listing of a house. We put in an offer, and I heard him say, does she try to find the ugliest houses? Well, yeah, I kind of am.
Jonathan DeYoe: Um, thatās where the deal is. So when Iām sort of personally hesitant about a creative project, actually, a better way to put this is to. I actually read in your book that when you said, whenever Iām hesitant about a creative project, a home task, I think you said something, a home task feels dramatically urgent or something like that. Right. So can you speak to that, like, how you want to do this thing? But then thereās a fear or thereās a hesitancy or thereās something that comes up, and so all these other things, then they will fill that space for you. So how do you overcome that?
Jillian Johnsrud: Yeah, thereās definitely this temptation of procrastination through perfection. It doesnāt feel ready yet, doesnāt feel done. You feel nervous. And sometimes you procrastinate by doing something else or just trying to even just make it better. And I think, for me, the cure of that. I told a story about an Ira glass quote of this idea that you get into something because you have good taste, but because youāre new, everything you produce falls short of your taste. And thatās where a lot of people get stuck in that creative process, in that itās so discouraging. Everything you put out is mediocre compared to what you wanted it to be. And kind of the analogy that makes sense in my head was like dry stacking a stone wall. Every rock you set on it falls short of where you want the top of the wall to be. But the only way to get it all the way up to the top is to keep setting stones one on top of another that fall short of where you want the finished product to be. And so every time Iām kind of in that I donāt want to ship this, I donāt want to put this out, this isnāt good enough. Like, I feel so uncomfortable. I just think, like, this is the price of admission. I have to continue to hit publish. I have to continue to put things out that arenāt exactly what I want them to be, because itās the only way to get better.
Jonathan DeYoe: Donāt be afraid to start. I mean, donāt be afraid to just put it out there and see what.
Jillian Johnsrud: Comes and just keep going. And not that we should accept. Itās tough. Like, you donāt want to put out subpar work, but you put out the best work you can do in that moment, even if it doesnāt match your taste or your skill set or what you desire your skill set to be, and then you keep going, and you have to learn to live with that.
Jonathan DeYoe: Discomfort and remember that youāre becoming. Remembering that, uh, this is the work that leads you to the outcome. Thatās the next work, right. Itās okay to get better and better and better. So, on the podcast, one of the things I want to do in every single episode is I want to help people get closer to success however they define it. And so what I ask people to do is thereās two things. The first thing is give us just one action step, just one thing that if we do this really seriously and we do this thoughtfully and we do this intentionally, will create a better outcome for our personal lives or financial lives. And then the flip side of that is thereās all kinds of noise, all kinds of crap, all kinds of just stuff out there in the world telling you things, much of which is just junk. So whatās one message that weāre hearing that we can just ignore? So one thing that we can do thatās going to benefit us for sure, and one thing that weāre hearing about that we can just. You know what? Iām going to ignore that.
Jillian Johnsrud: Yeah. I think the one thing that I would do, itās something that we started doing early, is just creating a little bit of time and space and almost ritual around some life planning. We put so much time and effort into buying a house or planning a vacation or getting a new job, which are all important things. But if you spend 20 or 30 hours planning a vacation, but no time planning your life, and it doesnāt have to be time consuming, but give it an hour, a quarter to sit down and to think through, where do I really want to go? What really matters to me? Whatās really important to me? What are my core values? Because it becomes like a filter that we can then easily and quickly make other choices with. I had some clients that were trying to weigh selling their house or using it as a vacation home. And it gets so convoluted in our heads. Thereās all these pros and cons, thereās all these different factors. And we went back to that initial work, like, whatās the most important thing? And through all of. Iāve been working with them for two years, through all the time, whatās always been the most important thing? And that was more freedom and the ability to take a break from the career. Okay, well, only one of these two choices gives you the most important thing, and that was selling the condo, putting in that work up front because we had done this for so long. They were like, oh, of course thatās the most important thing because weāve talked about this 24 times. This is the most important thing, our biggest priority in our life right now. And so it becomes like this filter that we can just easily and quickly make all the other decisions and make sure itās all lining up with what actually really matters to us. I donāt know of any other way you could spend 4 hours a year that would have that kind of return on investment. Definitely not your health. You canāt exercise 4 hours a year and be in great shape, not cleaning your house. You canāt just clean 4 hours a year and it be perfectly clean. But 4 hours of life planning will radically give you the life that you really want.
Jonathan DeYoe: I love that. The idea of starting with values, having a purpose, setting some goals, and using that as your structure for, yes, this, no, that decision making, that is huge. Thank you very much for that. Is there something you can point to thatās like, from the noise from the world, social media, whatever, that you can say, you know what, everyoneās talking about this. You donāt have to worry about it.
Jillian Johnsrud: And this might be a controversial take. Iām not a fan of speculation investments, and I think just cut it out entirely. I look at something like, is it a company thatās profitable? Do they make a product that people want? And if itās neither or not even a product that people want, a product thatās useful and needed. But when people started getting into the ntfs, I was like, what are we doing here? This is like Beanie babies, except itās worse. Theyāre digital beanie babies. They have no function in our society. And so whenever people are like, oh, the next big thing of this could be huge. Know that if you like gambling, thatās one thing. And if you have money to waste gambling, thatās one thing. But keep investments to things that are actually investments. And Iām not a gambler, so I just cut out all that white noise in my life.
Jonathan DeYoe: That is the single best answer to that question Iāve ever gotten. And I say this because I completely and wholeheartedly agree with you 100%. I get in these discussions in my office where weāre comparing different investment schemes, Iām like, no, that doesnāt have any cash flow. Forget about it and just cut it out of your life. Donāt even think about it. Leave that mental space for something else. I love it. Thank you so much. A couple of personal questions. We started off personal. Weāre going to kind of come to a conclusion personal as well. What was the last thing that you changed your mind about?
Jillian Johnsrud: Iāve been maybe not the last thing. The thing Iāve been working on the most especially, letās see, we left our job seven years ago. So over these last seven years is gripping. In Montana, I said, I grew up in a very hardworking community, and I kind of internalized this narrative of, youāre only working if itās hard and itās challenging, and youāre putting in a ton of effort, and youāre kind of miserable and exhausted. Thatās real work. And if work is easy, if itās fun, if itās interesting, if you feel creative, if itās restful, obviously youāre doing it wrong. That is not work. I donāt know if youāre being a slacker or youāre lazy or youāre just making crap up, but that does not work. And so I kind of have been trying to untangle this in my head for the last seven years and find things that do are relaxing and energizing and flow and provide value to other people. You donāt always have to pick the hardest path in life. You donāt always have to go the most difficult route. Like, sometimes the easier route is also okay and maybe even better, because not all of your energy is going into the struggle bus.
Jonathan DeYoe: Oh, my.
Jillian Johnsrud: Uh.
Jonathan DeYoe: God, you could talk to my entire family. This is a book you should write. Because I think itās, like, midwestern work ethic overall. Thatās how we define ourselves. We work hard and. Oh, you donāt work hard. Well, then we donāt think that youāre worthy, right? You have to work hard and painfully. Thatās insane. I so agree. Uh, I love it. So, is there anything that people donāt know about you? Or maybe youāve told them, but they forget about you. Thatās really important to you that they remember.
Jillian Johnsrud: Oh, I donāt know if itās important. I donāt know. Trying to think. I think I would probably say kind of like you mentioned this. I almost want to call it an appearance of output. Itās really easy to think, oh, youāre an entrepreneur, you must work a tremendous amount. And ah, there are some people I know that do kind of what I do, but they do it 14 hours a day and they just hustle all the time. And I think a common misconception is either that or if youāre retired, youāre going to be so bored. What do you do? How would you even fill your time? And the truth is, oftentimes more in the middle in that you can cultivate. Like I said, Iām super into gardening right now. We all have this defined amount of space, and I think about it like a raised bed. We all have this four x eight box, and sometimes people just have one enormous work shrub in this box, and it kind of crowds out everything else. But it is possible to trim that puppy back and to cultivate some other things. Some relationships with your kids, some hobbies, some interests, some other things youāre passionate about, your health, your extended family, travel. You can find this balance. And I think the narrative is like, if you care about your career, that can be the only thing that you grow. And why would you cut it back if itās working so well? I got that question a lot. When I said, yeah, Iām cutting work way back this year. Well, shouldnāt say way back. I did like 15 hours a week before this, so cutting it in half. And itās tempting to say, well, why would you like, youāre doing so well, itās thriving so well. But to me, sometimes, and for other people, sometimes work is a little bit like mint. Itās a little bit invasive, and it kind of self seeds. And if you leave it unchecked, it will spread to the entire box. And the only way you can grow mint outside of a container is to aggressively trim that back constantly. Like, you have to police it. And for me, work, and even though itās my creative work, itās the same way. So I think thatās kind of the misconception is like, I must work a ton or I must be bored. And neither.
Jonathan DeYoe: Yeah, I planted mint in my garden, not knowing that once. And so it did absolutely take over.
Jillian Johnsrud: And I love it. Itās like one of my favorite character faults in there.
Jonathan DeYoe: So just before we close here. Make sure we let everyone know how to connect with you, how to find you online, what your website is, those kinds of things.
Jillian Johnsrud: Yeah. Jillianjohnsrude.com and if youāre interested in some life planning stuff, I do have a free ten day video course that especially couples really love it, but single people love it too. Theyāre just short, like five minute videos in a worksheet. And if you go to slash intentional and thatās free, itāll just one will pop up in your inbox every day.
Jonathan DeYoe: Wonderful. Thanks, jillian. Thanks so much for coming on the show. All that stuff will be in the show notes and I appreciate more than you know. We have so many similarities that I wasnāt aware of before we started this, and I really liked having you on the show.
Jillian Johnsrud: Yeah, thank you so much.